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Friday 30th April, 2004 |

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| 19:30
Welcome Buffet at the Doha
Diplomatic Club |
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| Saturday 1st May, 2004 |
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| 09:00
- 11:30 Annual General Meeting |
Salwa Ballroom, Doha Sheraton
For World Travel & Tourism Council Members only |
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Vincent A. Wolfington
Chairman & CEO
Carey International & Chairman, WTTC |
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Akbar Al Baker
CEO, Qatar Airways
& Chairman, Qatar Tourism Authority |
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| 09:00 - 14:00 Registration for Summit |
Lobby of Doha Sheraton |
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| 12:00 - 13:45 Buffet Lunch |
The Al Dafna Hall, Doha Sheraton |
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| 14:00 - 14:15 Hosts of the Summit |
Al Majlis room, Doha Sheraton |
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Over the past year, the series of crises that affected Travel & Tourism highlighted the importance of the industry for creating jobs, generating export revenue and for bringing people together.
Going forward, there is a need for all stakeholders, government, private sector, host communities and the media to collaborate to drive change that will ensure the sustainable and profitable growth of our industry.
The 4th Global Travel & Tourism Summit will provide the forum at which the most influential people in the industry will discuss priorities for change and how best to make them happen.
| 14:15 - 14:30 Setting the Scene |
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Jean-Claude Baumgarten
President, WTTC |
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Increasingly, people are losing faith in the political leaders of our world. They doubt the legitimacy of business enterprises and even the honesty of those who are assumed to be objective presenters of the facts. While a new rage of frustration is spreading, we are fast approaching the beginning of a new renaissance. As one of the world’s most important industries, we have a fundamental role to play. But first we must be convinced that we are part of the solution. How will we formulate our offer to the world and realize the very vision and dreams that our industry was founded upon? |
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| 14:30
- 15:30 Feeling the Pulse |
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Moderator:
Nik Gowing
Presenter, BBC World |
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The world of Travel & Tourism
does not operate in isolation. Not only does it have a
huge impact on many other sectors of the economy; it is
also affected by trends in economic, political and social
developments worldwide. In this session, well-known commentators
will present the trends that are shaping the future and
the impact they will have – on the global economy
and political environment, as well as on consumer lifestyles
and aspirations. |
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Jihad Ballout, Communications and Media
Manager, Al-Jazeera
• Peter Greenberg, Travel Editor,
NBC; Chief Correspondent, Discovery Networks/The Travel
Channel
• Eric Lecourt, Editor in Chief,
Le Figaro
• Arnie Weissmann, Editor in Chief,
Travel Weekly - USA |
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| 15:30
- 16:15 Forging Ahead |
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Gene Sperling
Former
White House
Economic Advisor |
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Moderator: Nik Gowing
Presenter,
BBC World |
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There is a plethora of forecasts suggesting that 2004 will show a return to growth for the US and other major economies, boding well for Travel & Tourism and its much needed recovery from 9/11, Iraq War, SARS, terrorism and poor economics. This session, will attempt to separate the reality from the hype and determine if there is sustainable fuel for this growth or simply wishful thinking. |
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| 16:15
- 17:00 A New Approach |

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Ian Davis
Managing Director
McKinsey & Company |
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Moderator: Peter Greenberg
Travel Editor, NBC
Chief Correspondent, Discovery Networks/The Travel
Channel |
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CEO Mission Impossible? The unprecedented challenges faced by Travel & Tourism organizations over the past few years have led to a new style of decision-making in board rooms, business management and global communications. These behaviours are wiping out the risk averse and putting forward ‘real entrepreneurs’. What are the factors defining the competitive edge of these new leaders? And how will they shape the future of Travel & Tourism across the world? |
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| 17:00 - 18:00 Leaders Driving Change |
Moderator: Nik Gowing
Presenter, BBC World |
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Edwin
Fuller, President & Managing
Director, Marriott Lodging International |
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Stelios
Haji-Ioannou, Founder & Chairman,
EasyGroup |
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Richard
North, Chief Executive, InterContinental
Hotels Group PLC |
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Alan
Parker, CEO-designate, Whitbread
plc, Managing Director, Whitbread Hotels Company |
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The pressure on business leaders in the Travel & Tourism industry has resulted in a new business philosophy. In today's marketplace, competition is fiercer and less predictable than ever before, and the customer is increasingly demanding. How will industry leaders define their new strategies for the changing environment? How will they differentiate their products and services? How will they persuade their customers, shareholders and employees to adhere to this new philosophy? |
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| 19:30
"Arabian Nights" Reception & Gala Dinner
at the Doha Golf Club |
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