Gerard Greene
CEO, Yotel

On a mission to revolutionise the hotel industry and save consumers from expensive and boring hotels, Gerard Greene gave up work after five years as a hotel analyst, sold his home and joined forces with Simon Woodroffe, founder of the Yo! Group to develop YOTEL, "the world's most radical hotel!" Gerard's vision for YOTEL is to provide a first class experience at an affordable price.

It takes the language of first class airline travel with luxury fittings and the latest technology. It has been designed by Priestman Goode, who have helped Airbus define the interior of the double decked A380. YOTEL's unique design, 10.5m² in size with internal windows allows it to be developed in land locked city centre sites, inside airport terminals or even underground. YOTEL will be open at major UK airports in early 2006 with London's West End shortly thereafter.

As a director at HVS International, Gerard has worked on consultancy projects throughout Europe, the Middle East and Asia advising groups such as Goldman Sachs and Kingdom Holdings with brands from Four Seasons to Express by Holiday Inn. Previously, Gerard worked at an operational level for Hyatt International, Marriott Hotels & Resorts and Conran Restaurants.

You may find him on his bicycle training for a triathlon, scuba diving or even snooping around hotels, checking out the competition. Hotel recommendation: Emerson and Green in Stone Town, Zanzibar.