Peter C Yesawich PhD
Chairman & CEO, Yesawich, Pepperdine, Brown & Russell

Peter C Yesawich is Managing Partner of Yesawich, Pepperdine, Brown & Russell, America's leading marketing, advertising and public relations agency specializing in serving travel and leisure-industry clients. The agency represents clients in every category of the travel industry through a staff of 175 marketing professionals operating out of seven offices across the United States and Europe. YPB&R is also an affiliate of i.d.e.a.s. at Disney MGM Studios, its integrated creative content studio partner, and Yankelovich Partners, with whom it co-authors the widely acclaimed National Travel MONITOR research series on the travel habits, preferences and intentions of Americans.

Yesawich received BS, MS and PhD degrees from Cornell University, and is a graduate of the Advanced Management Program at Yale University. He is a frequent commentator on travel trends in such publications as The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, International Herald Tribune, Time, Newsweek and Business Week, on the CNN, CNNfn, CNBC and MSNBC cable television networks, and on National Public Radio. He also serves as a Visiting Associate Professor of Marketing at Cornell University and is a member of its Center for Professional Development faculty. Yesawich is listed in Who's Who in America and has authored numerous articles on marketing and advertising strategy in both trade and professional journals. He currently serves as a member of the board of directors of the Travel Industry Association of America.

Yesawich has received the World Travel Award from the American Association of Travel Editors, The Albert E. Koehl Award from the Hospitality Sales and Marketing Association International and the Silver Medal from the American Advertising Federation. He is also a member of the HSMAI Hall of Fame.