Ronald Andruff
President & CEO, Tralliance Corporation

Mr. Andruff's 25-year career in the international marketing arena has provided him with the understanding and requisite skill sets necessary to develop forward-thinking strategies in a technology driven marketplace. In 1998, Mr. Andruff became immersed in the travel industry when he co-founded a company that was the first business-to-trade portal that empowered travel agents to harness the Internet to provide their clients with the lowest available fares. A former professional athlete, Mr. Andruff strongly believes that the success of any endeavour comes as a result of all affected parties sharing a singular vision. His current undertaking, the pursuit of the ".travel" top level domain on behalf of the travel and tourism industry, is a realization of that conviction.

Ron Andruff is President & CEO of Tralliance Corporation, whose mission is to enhance Internet commerce for the travel and tourism industry. To effect the mission, Tralliance is combining an Internet travel directory with the top-level domain name (TLD) ".travel". Unlike ".com", ".org" or any of the other TLDs available on the Internet today, ".travel" - which will be an exclusive top level domain for the travel and tourism industry - will represent a clear and reliable space on the Internet where everyone, the world over, will know exactly what content they can expect to find there.